In my previous post, I have explained how to configure page specific e-spots through management center by modifying widget configuration. In this post, I will explain how the similar functionality can be achieved by making use of Web Activity in Websphere commerce.
As most of you know, web activities are available in Marketing section of Commerce composer tool through which we can configure various triggers, targets and actions to display dynamic contents in the store front. It is one of the power tool which can provide targeted personalized content to the end user in commerce.
Using web activity, we can configure e-spots to display different contents to the customer based on which page customer is viewing.
First I will show you the custom web activity created for displayed page specific espots and will explain you each of the components.
Similar to any web activity in WCS, first we need to create a dummy E-marketing spot which need not have any content assigned to it. Whenever you select a new "web activity" option in management center -> Marketing section, by default an E-Marketing spot icon will be added in the activity.
Click on the E-Marketing spot icon and one configuration section will get opened below. In the configuration section, select the name of the dummy E-Marketing spot that you have created.
From the branching section present in the left side (as you can see in the above image), choose one of the branch icon and drag it to the line in the main screen after the e-spot.
Similarly, from the Targets section in the left hand side, select "current page" icon and drag it to both the branches. Same way, drage the "Recommend Content" icon from "Actions" section to the main screen, which will create a diagram as shown above.
Now let us configure each of the icons one by one by clicking on them and modifying the configurations below.
First, click on the branch icon, and mention the path names in the configuration section. You can give any name you want. In the above example, the name given is path1, path2.
Now click on the current page icon in the main screen and configure its properties as follows. Please note that you can choose any option you want to configure. In this example, we are creating activity for category page and hence selected the below option
Customer behavior: Customer is viewing a category
Target customers: Who are viewing any of the following categories
Categories : select the category to which the dynamic content to be applied. Select different category names based on the branch in which you are configuring this "current page" icon.
Click on "Recommend Content" icon. Select the category specific content that need to be displayed.
One last step is to insert the newly created dummy e-spot in the category page layout. You can follow the same steps that I mentioned in my previous post except that the E-Marketing Spot type should be selected as "Common e-Marketing Spot".
Activate the web activity. Now, if you navigate to the category pages in the website, you can view the category specific contents in the screen.
If you have any queries or seeking more details related to this topic, please drop an email to my id.
As most of you know, web activities are available in Marketing section of Commerce composer tool through which we can configure various triggers, targets and actions to display dynamic contents in the store front. It is one of the power tool which can provide targeted personalized content to the end user in commerce.
Using web activity, we can configure e-spots to display different contents to the customer based on which page customer is viewing.
First I will show you the custom web activity created for displayed page specific espots and will explain you each of the components.
Similar to any web activity in WCS, first we need to create a dummy E-marketing spot which need not have any content assigned to it. Whenever you select a new "web activity" option in management center -> Marketing section, by default an E-Marketing spot icon will be added in the activity.
Click on the E-Marketing spot icon and one configuration section will get opened below. In the configuration section, select the name of the dummy E-Marketing spot that you have created.
From the branching section present in the left side (as you can see in the above image), choose one of the branch icon and drag it to the line in the main screen after the e-spot.
Similarly, from the Targets section in the left hand side, select "current page" icon and drag it to both the branches. Same way, drage the "Recommend Content" icon from "Actions" section to the main screen, which will create a diagram as shown above.
Now let us configure each of the icons one by one by clicking on them and modifying the configurations below.
First, click on the branch icon, and mention the path names in the configuration section. You can give any name you want. In the above example, the name given is path1, path2.
Now click on the current page icon in the main screen and configure its properties as follows. Please note that you can choose any option you want to configure. In this example, we are creating activity for category page and hence selected the below option
Customer behavior: Customer is viewing a category
Target customers: Who are viewing any of the following categories
Categories : select the category to which the dynamic content to be applied. Select different category names based on the branch in which you are configuring this "current page" icon.
Click on "Recommend Content" icon. Select the category specific content that need to be displayed.
One last step is to insert the newly created dummy e-spot in the category page layout. You can follow the same steps that I mentioned in my previous post except that the E-Marketing Spot type should be selected as "Common e-Marketing Spot".
Activate the web activity. Now, if you navigate to the category pages in the website, you can view the category specific contents in the screen.
If you have any queries or seeking more details related to this topic, please drop an email to my id.
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